Nazanin Moazen

Strategic product ownership & agile delivery

My fulfilling and learning-rich experience as a PM at Jereeb.

• Strategic Product Ownership & Backlog Management
  • Owned and managed the Product Backlog, prioritizing features and technical debt using Value-vs-Effort analysis and stakeholder requirements to maximize ROI.
  • Synthesized insights from user interviews and business goals to define a clear product vision and actionable user stories.
  • Delivered data-driven progress and ROI reports to investors and CEOs, detailing resource allocation and the financial impact of prioritized features.
• Operational Excellence & Agile Leadership
  • Partnered with the Scrum Master to implement and oversee the Agile/Scrum framework.
  • Leveraged Jira to track sprint velocity and team health, ensuring transparency on the development effort and maintaining focus on high-impact tasks.
• End-to-End Product Lifecycle
  • Agro-Industrial Task Management: Spearheaded the development of a robust system synchronizing high-level management strategies with daily field execution for large-scale operations.
  • Field Ops App: Deployed simplified, high-adoption mobile tools designed for field workers with limited digital literacy.
  • AI Integration: Working on the transition toward AI-driven Decision Support Systems, leveraging historical data for predictive yield optimization.
• User Research & Behavioral Analytics
  • Leveraged Clarity and Metabase to monitor user interaction patterns, translating complex data into actionable UX improvements.
  • Established a continuous feedback loop through usability interviews and support team insights to ensure real-world pain points informed product evolution.
  • Conducted structured training workshops and on-site implementation sessions to ensure high product adoption across all organizational levels.
• Team Leadership
  • Led cross-functional teams (Engineering, Design, and Data) by aligning individual passions with project priorities to foster a high-performance environment.

Product Lifecycle Management · Team Management · Agile Methodologies

Simplifying the complex · UX for smart farming

Product design at Jereeb: simplifying the complex.

• User-Centered Research & Experience Design
  • Workflow Simplification: Designed and optimized user-centered experiences for a large-scale smart farming platform, transforming fragmented agro-industrial workflows into intuitive, digital task management systems.
  • Inclusive Design: Tailored interfaces specifically for operational field users with low digital literacy, ensuring high accessibility and reducing the learning curve for non-tech populations.
  • User Flows & Mapping: Developed comprehensive user journey maps and task flows to identify and eliminate bottlenecks in the daily data-entry processes of field labor.
• UI Design & Prototyping
  • High-Fidelity Prototyping: Built interactive, pixel-perfect prototypes in Figma to simulate complex agricultural processes, allowing for rigorous pre-development testing and validation.
  • UI Kit Development: Created and improved a comprehensive UI Kit and a library of reusable components to ensure visual consistency and accelerate the hand-off process to the engineering team.
  • Data Visualization: Solved data-clarity challenges by designing dashboards that translate high-volume IoT and satellite data into usable, at-a-glance insights for operational managers.
• Strategic Collaboration & Iteration
  • Stakeholder Integration: Facilitated design review sessions with stakeholders, balancing business scalability requirements with the practical, on-ground needs of agro-industrial sites.
  • Engineering Liaison: Partnered closely with front-end developers to ensure technical feasibility, maintaining design integrity and system performance across various screen sizes and connectivity constraints.
  • Usability Testing: Led iterative design cycles based on feedback from on-site product demos and user testing, ensuring that the final UI directly addressed real-world pain points.

User Research · Figma (Software) · Usability Testing

Portfolio

Learning the user's voice · Content & marketing

The start of my journey at Jereeb: learning the user's voice.

• Content Strategy & SEO Excellence
  • Market Leadership: Spearheaded SEO strategies that successfully ranked the company website in top Google results for high-competition industry keywords.
  • Channel Launch & Growth: Established and managed the brand's presence on Instagram, Telegram, and Aparat from scratch, overseeing end-to-end production of all text and video content.
  • Educational Content: Translated complex agritech data into clear, targeted content (articles, visuals, and motion graphics) to bridge the gap between technical concepts and user understanding.
• Team Leadership & Capacity Building
  • Team Development: Scaled the content department by recruiting and mentoring a specialized team, transferring core skills in SEO, content production, and brand voice consistency to new hires.
  • Website Redesign: Led the comprehensive redesign of the company website to optimize user journeys and information architecture.
• Marketing Operations & Event Management
  • Exhibition & Campaign Leadership: Orchestrated end-to-end participation in two major industry exhibitions and led two successful marketing campaigns, handling everything from strategic planning to on-site product presentations.
  • Print & Visual Identity: Designed and prepared all physical assets, including business cards, product catalogs, exhibition banners, and brochures, ensuring a unified brand presence.
• User Insights & Direct Support
  • User-Centric Research: Proactively collaborated with the Product Support team to engage directly with users, identifying real-world pain points and market needs to inform future content and product strategies.
  • Performance Reporting: Analyzed user engagement across all digital platforms, delivering actionable insights to stakeholders to align messaging with evolving business goals.

Social Media Content Creation · Content Marketing · Copywriting

Portfolio