Nazanin Moazen — Product Manager | B2B SaaS, AgriTech
Nazanin Moazen

Nazanin Moazen

Product Manager · 4+ years of managerial experience

From insight to impact.

B2B SaaS · UX-driven
Connecting user needs, business goals, and technical capabilities into thoughtful products.

See my work

Product person with a design background.

I'm a Product Manager with a background in product design. My journey into product started from content and UI/UX design, where I worked closely with users to understand their real-world challenges. That foundation shaped the way I approach product today: grounded in user insight, aligned with business goals, and realistic about technical constraints.

My approach blends analytical rigor—rooted in my background in Physics—with a deep understanding of user behavior, allowing me to translate complexity into structured product decisions that align strategy with real-world needs.

I rely on direct exposure to real operational environments. On-site deployments and user feedback sessions help me assess adoption, usability, and impact beyond internal assumptions.

I'm always open to opportunities where I can contribute meaningfully, grow strategically, and help turn insight into impact.

Jereeb · 4+ years

Full-time roles at a smart agriculture B2B SaaS company. I grew from content and design into product management while staying close to users and cross-functional collaboration.

Product Manager Feb 2024 – Present

Strategic product ownership & agile delivery

My fulfilling and learning-rich experience as a PM at Jereeb.

  • Strategic Product Ownership & Backlog Management
    • Owned and managed the Product Backlog, prioritizing features and technical debt using Value-vs-Effort analysis and stakeholder requirements to maximize ROI.
    • Synthesized insights from user interviews and business goals to define a clear product vision and actionable user stories.
    • Delivered data-driven progress and ROI reports to investors and CEOs, detailing resource allocation and the financial impact of prioritized features.
  • Operational Excellence & Agile Leadership
    • Partnered with the Scrum Master to implement and oversee the Agile/Scrum framework.
    • Leveraged Jira to track sprint velocity and team health, ensuring transparency on the development effort and maintaining focus on high-impact tasks.
  • End-to-End Product Lifecycle
    • Agro-Industrial Task Management: Spearheaded the development of a robust system synchronizing high-level management strategies with daily field execution for large-scale operations.
    • Field Ops App: Deployed simplified, high-adoption mobile tools designed for field workers with limited digital literacy.
    • AI Integration: Working on the transition toward AI-driven Decision Support Systems, leveraging historical data for predictive yield optimization.
  • User Research & Behavioral Analytics
    • Leveraged Clarity and Metabase to monitor user interaction patterns, translating complex data into actionable UX improvements.
    • Established a continuous feedback loop through usability interviews and support team insights to ensure real-world pain points informed product evolution.
    • Conducted structured training workshops and on-site implementation sessions to ensure high product adoption across all organizational levels.
  • Team Leadership
    • Led cross-functional teams (Engineering, Design, and Data) by aligning individual passions with project priorities to foster a high-performance environment.

Product Lifecycle Management · Team Management · Agile Methodologies

Product Designer (AgriTech Industry) Oct 2023 – Present

Simplifying the complex · UX for smart farming

Product design at Jereeb: simplifying the complex.

  • User-Centered Research & Experience Design
    • Workflow Simplification: Designed and optimized user-centered experiences for a large-scale smart farming platform, transforming fragmented agro-industrial workflows into intuitive, digital task management systems.
    • Inclusive Design: Tailored interfaces specifically for operational field users with low digital literacy, ensuring high accessibility and reducing the learning curve for non-tech populations.
    • User Flows & Mapping: Developed comprehensive user journey maps and task flows to identify and eliminate bottlenecks in the daily data-entry processes of field labor.
  • UI Design & Prototyping
    • High-Fidelity Prototyping: Built interactive, pixel-perfect prototypes in Figma to simulate complex agricultural processes, allowing for rigorous pre-development testing and validation.
    • UI Kit Development: Created and improved a comprehensive UI Kit and a library of reusable components to ensure visual consistency and accelerate the hand-off process to the engineering team.
    • Data Visualization: Solved data-clarity challenges by designing dashboards that translate high-volume IoT and satellite data into usable, at-a-glance insights for operational managers.
  • Strategic Collaboration & Iteration
    • Stakeholder Integration: Facilitated design review sessions with stakeholders, balancing business scalability requirements with the practical, on-ground needs of agro-industrial sites.
    • Engineering Liaison: Partnered closely with front-end developers to ensure technical feasibility, maintaining design integrity and system performance across various screen sizes and connectivity constraints.
    • Usability Testing: Led iterative design cycles based on feedback from on-site product demos and user testing, ensuring that the final UI directly addressed real-world pain points.

User Research · Figma (Software) · Usability Testing

Content Manager (AgriTech Industry) Jan 2022 – Apr 2024

Learning the user's voice · Content & marketing

The start of my journey at Jereeb: learning the user's voice.

  • Content Strategy & SEO Excellence
    • Market Leadership: Spearheaded SEO strategies that successfully ranked the company website in top Google results for high-competition industry keywords.
    • Channel Launch & Growth: Established and managed the brand's presence on Instagram, Telegram, and Aparat from scratch, overseeing end-to-end production of all text and video content.
    • Educational Content: Translated complex agritech data into clear, targeted content (articles, visuals, and motion graphics) to bridge the gap between technical concepts and user understanding.
  • Team Leadership & Capacity Building
    • Team Development: Scaled the content department by recruiting and mentoring a specialized team, transferring core skills in SEO, content production, and brand voice consistency to new hires.
    • Website Redesign: Led the comprehensive redesign of the company website to optimize user journeys and information architecture.
  • Marketing Operations & Event Management
    • Exhibition & Campaign Leadership: Orchestrated end-to-end participation in two major industry exhibitions and led two successful marketing campaigns, handling everything from strategic planning to on-site product presentations.
    • Print & Visual Identity: Designed and prepared all physical assets, including business cards, product catalogs, exhibition banners, and brochures, ensuring a unified brand presence.
  • User Insights & Direct Support
    • User-Centric Research: Proactively collaborated with the Product Support team to engage directly with users, identifying real-world pain points and market needs to inform future content and product strategies.
    • Performance Reporting: Analyzed user engagement across all digital platforms, delivering actionable insights to stakeholders to align messaging with evolving business goals.

Social Media Content Creation · Content Marketing · Copywriting

Earlier experience

  • Content Specialist and Graphic Designer (IT Services) Tabiat Zendeh Laboratories Jul 2020 – Jan 2022
    • Visualizing Organizational Processes: Transformed complex internal workflows and IT procedures into easy-to-understand motion graphics and visual guides.
    • Educational Content Production: Developed instructional multimedia content to train employees on IT systems and organizational standards, reducing the learning curve across the company.
    • IT-Focused Storytelling: Created targeted content that bridged the gap between technical IT requirements and non-technical staff through engaging visual narratives.

    Motion Graphics · Graphic Design · Creative Writing

  • Content Specialist and Graphic Designer (IT Services) Lenava Engineering Group Jul 2020 – Jan 2022
    • Site Architecture & Content Planning: Defined the website's structure and information hierarchy to optimize user experience and navigation.
    • Visual & Written Production: Created comprehensive written and graphic assets for the website and social media to ensure brand consistency.
    • Educational Motion Design: Developed motion graphics to simplify technical concepts and enhance user learning through visual storytelling.
    • Social Media Execution: Handled end-to-end content production for social platforms, aligning digital presence with business objectives.

    Creative Content Creation · Graphic Design · Motion Graphics · WordPress

  • Content Creator and Graphic Designer (Data Center & Infrastructure) SabadIT 2019 – 2020
    • Technical Content Localization: Translated and adapted professional IT articles, news, and product documentation from primary sources (Cisco, HPE, IBM) for the local market.
    • Product Data Entry & Management: Curated and translated detailed technical specifications for data center equipment, ensuring accurate representation in the website's product database.
    • Technical Blog & News Curation: Managed the translation and publication of industry news and technical blogs to keep the platform updated with global data center trends.
    • SEO & Readability Enhancement: Refined translated content to ensure it was SEO-friendly and followed local professional reading standards without losing technical precision.
    • Product Visual Preparation: Prepared and edited product photos and website banners to accompany the technical specifications and blog posts.

    Translation · Graphic Design · Search Engine Optimization (SEO) · Web Content Writing

  • Content Creator (Data Center & Infrastructure) Samaneh Sabz Co. 2019 – 2020
    • Technical Content Localization: Translated and adapted professional IT articles, news, and product documentation from primary sources (Cisco, HPE, IBM) for the local market.
    • Technical Blog & News Curation: Managed the translation and publication of industry news and technical blogs to keep the platform updated with global data center trends.
    • SEO & Readability Enhancement: Refined translated content to ensure it was SEO-friendly and followed local professional reading standards without losing technical precision.
    • Product Visual Preparation: Prepared and edited product photos and website banners to accompany the technical specifications and blog posts.

    Translation · Web Content Creation · Search Engine Optimization (SEO)

  • English Teacher Safir Language Academy 2018 – 2019
    • Gamified Learning Experience: Designed and implemented interactive educational games to make language acquisition enjoyable and effective for children.
    • Creative Lesson Planning: Developed engaging lesson plans that combined visual aids and storytelling to enhance student participation and retention.
    • Interactive Knowledge Transfer: Focused on simplifying language concepts through play and creative activities, ensuring a supportive and high-energy learning environment.
    • Adaptability & Communication: Tailored teaching methods to meet the unique learning styles of each child, fostering a positive and inclusive classroom atmosphere.

    English Teaching · Working with Children · Language Teaching

Academic background.

Master of Science (MS), Physics 2018 – 2021

Iran University of Science and Technology

Bachelor of Science (BS), Physics 2014 – 2018

Iran University of Science and Technology

High School Diploma, Mathematics 2010 – 2014

National Organization for Development of Exceptional Talents (Sampad)

Licenses & certifications.

Artificial Intelligence Micro-Certification (AIC)™

Product School Aug 2025

Introduction to HTML

Frontend Masters Jun 2025

Super Certified

Pendo.io Apr 2025

AI for Product Management

Pendo.io Apr 2025

User Experience Design Fundamentals

IBM Mar 2025

Product Analytics Certification

Pendo.io Mar 2025

Product Management Basics Certification

Pendo.io Feb 2025

After Effects

Tehran Technical College (ICT) Jan 2021

Teacher Training Courses

Safir Language Academy Mar 2017
Persian Native or bilingual proficiency English Professional working proficiency French Limited working proficiency

Let's connect.

© 2025 Nazanin Moazen.